Freshman Launches Yo Mamma Delivery Service for Students On and Off Campus

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Freshman Launches Yo Mamma Delivery Service for Students On and Off Campus

Haseeb Babar started the campus delivery service

Haseeb Babar started the campus delivery service "Yo Mamma". (Julia Comerford/ The Fordham Ram)

Haseeb Babar started the campus delivery service "Yo Mamma". (Julia Comerford/ The Fordham Ram)

Haseeb Babar started the campus delivery service "Yo Mamma". (Julia Comerford/ The Fordham Ram)

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By Patricia Whyte

“Yo Mamma takes care of you, whatever you need.”

Yo Mamma Delivery is a delivery service available to students both on and off campus. Students place an order by texting a phone number and pay a five dollar delivery fee for someone to go pick their order up and deliver it to them.

The service was created by Haseeb Babar, GSB ’22, in November, who came up with the idea late one night studying with his friends. The group wanted food but did not want to break their concentration by going to get it.

“I was like, a delivery service, not a bad idea,” Babar said. He decided to create a poster offering to deliver food to students on or off campus for a fee.

“I put that on my Instagram story at like 1 a.m., went to bed, the next day, I get 16 orders. I said, ‘wow, there’s a lot of potential here,’” Babar said.

The business has since grown. Babar is no longer doing it by himself; he is now employing delivery persons. Since its beginning in November, Yo Mamma has accumulated over 100 clients.

Yo Mamma delivers more than just food. The business can also pick up orders from the bookstore, Walgreens or even the laundromat.

“During finals week last semester, we had a bunch of kids ordering pens and notecards,” Babar said. “It’s not really all about the money, it’s about helping people out and helping them adjust.”

Unlike other delivery services like Uber Eats or Postmates, Yo Mamma can deliver anywhere on campus, as it is student-run. Babar is working to have more employees, and hopes to expand Yo Mamma to the Lincoln Center campus.

In addition to being a more accessible delivery service for students, the business aims at creating community on campus. Babar said the business works hard to foster relationships with its clients. Since starting Yo Mamma, Babar has been able to meet and work with many new people.

“There’s a lot more benefits than just monetary benefits,” Babar said. “You get to meet people, established connections like that, it is kind of fun at the same time,” Babar said.

Currently, all orders are placed by texting the phone number posted on their Instagram page or by direct messaging the account. Babar is currently working on creating an app so customers can place orders more easily.

Babar said his biggest competitor right now is Tapingo, a popular app students use to place orders and skip the lines at on campus restaurants.

“Yo Mamma is cooler in the sense that you could do the same thing, you could place the order for whatever you want, and then someone will go pick it up for you, bring it to you wherever you want,” Babar said.

Babar hopes to eventually expand Yo Mamma to college campuses nationwide, as a part of meal plans. The goal, he says, would be to give students the option of using meal swipes, declining cash balance and delivery swipes.

“Essentially it’s to be across every college,” Babar said. “The benefit from that is for the students themselves, it helps them adjust, but the students that work for this, it’ll be just another on campus job.”

Babar has several students working for him as delivery people, including freshman James Mesce. Mesce said working with Yo Mamma has given him a broader sense of the Fordham community.

“Working for Yo Mamma has been a rewarding experience that has allowed me to meet new people and further my appreciation of the Fordham community,” Mesce said.

Mesce’s experience is not unique to Yo Mamma delivery persons. Babar himself has made several friends and connections through this service.

“That’s the incentive for a lot of the delivery people I have: they deliver to people, make friends and you know, that’s what we want to do for people,” Babar said.