Modern digital marketing requires professional product images to be posted on your website, social media accounts, streaming platforms, and advertisements. This is one of the major ways to ensure that your new business and its products are visible to as many potential customers as possible.
Your jewelry business will be able to operate efficiently if you select jewelry product photography services from a professional company. If this is what you want, this article is for you. We will guide you through all the things that you should consider to successfully execute this project.
Assemble All the Products You Need to Photograph
Before starting the jewelry product photography project, you should have all the products you intend to photograph set aside. The major jewelry categories include rings, necklaces, neck chains, watches, earrings, bracelets, and the like. At least, have one or two of these items depending on the type of shooting you want to do.
This will make it easy for the photographer to shoot all your products at once; thus, this step will save you time and money.
Choose a Professional Jewelry Product Photography Provider
Today, there are many jewelry product photography providers who use modern equipment and techniques to achieve amazing results. While choosing the expert to work with, ensure that their company is registered and that it has all the resources needed to execute the project successfully.
You may also want to confirm the reputation of the company using social media platforms, their website, and reviews from previous clients who have used their services.
Select the Type of Jewelry Product Photography You Want
There are a couple of types of jewelry product photography that you can consider to produce amazing images for your website and digital marketing platforms. Here are examples of the best.
· Flat lay photography – This is the most popular jewelry product photography. With flat lay photography, the products are photographed while laid down. Some extra props can be added such as velvet or feather fabric, gift boxes, and the like. It is affordable and easy to go about, making it a great option for a new business.
· White or black background – There are many benefits to using a plain white or black background while conducting jewelry product photography. It brings focus to the product and keeps everything very simple. It is also ideal for a website or social media posts.
· Lifestyle photography – You can hire a model to wear the jewelry for your photography to show the functionality and appeal of the pieces. This might be costly and require more planning for the best results. However, it is a great way to build your brand reputation very fast.
· Close-up or macro photography – If you want to capture and showcase the details of your pearl necklaces, gold rings, or designer watches, then consider macro photography. This calls for a professional photographer with the right equipment for the work.
Decide on the Shooting Location
Some entrepreneurs may prefer to photograph the jewelry on site if they have the space for setting up, or they may just want to take the pieces to a professional studio. Both have pros and cons, which you should take time to weigh to make the right decision.
It is important to ensure that all the equipment such as the camera, lenses, lights, and props is available whether you are doing the shoot at your facility or in a studio. The experts will make certain that everything is set for all your jewelry products as agreed.
Conclusion
After a successful shoot of the products, the photographer will proceed to the editing process, where photo formats might be changed to suit the digital platform, faults will be removed, and some enhancements will be made. By the time the final photos are delivered to you, the results will be amazing. Be sure that you get raw photos for future use, and with this, you can say that your jewelry product photography is a success.
