“Say Love” is a powerhouse. For those who miss the amazing R&B of the 2000s, this song is for you. The vocal performance, the emotional lyrics and the tugging melodies are all there. Teen Jojo of “Leave” and “A Little Too Late,” has matured into a much more sophisticated and talented woman. She doesn’t let her fans down as her voice alternates between quieter, spoken lyrics and soaring notes that elevate and release effortlessly. “Say Love” is on its way to becoming a classic love tune that sends us back to a time when Mariah Carey, Lil Bow Wow and Ciara ruled our radio stations.
The mid-tempo ballad, “Save My Soul,” reflects Jojo’s experience of witnessing addiction. The honest and frustrated lyrics accompanied by the powerfully memorable hook was already made this song a fan-favorite. The pop base that we expect from Jojo is taken a step further as she involves her own struggles in her work.
“When Love Hurts” is a personal favorite. Noticeably the most upbeat of the three new songs, it brings back the classic “dance-off-your-love-issues” vibe of Jojo’s past. A perfect tune to precede a night out, this song is fun, catchy and totally singable. There is a new electronic, techy sound that Jojo is playing with, and it works.
Our generation grew up with Jojo, so she sings and explores life experiences with us. The songs are a bit of childhood with a lot of changes, providing a way to reflect on the past and the present. Her presence has been long awaited by this generation and her forthcoming albums will continue to grow with us.