Stickers are an easy and inexpensive method to advertise your company. Custom stickers may be made on the sticker maker online Vista Create and print at home using adhesive-backed paper if you don’t want a large quantity. Hiring a printing business may also help you save money, especially if you need to print in quantity.
Stickers may be a more economical means of brand promotion than other forms of advertising like direct mailings or flashy pamphlets. Therefore, businesses are increasingly using sticker marketing to attract more customers.
If you’re a businessperson looking for ways to get the most out of sticker marketing, here are some of the best tips to make your sticker stand out.
Design ahead
Designing a catchy sticker requires planning. It helps to plan your sticker’s message before designing it. Some believe making a sticker is easy, but it’s not. Creating a sticker takes hours.
Having a goal in mind helps create an eye-catching sticker. It will assist you in deciding on additional aspects to consider and do well. To get people talking about your sticker, capture their taste.
Find your message
When creating a sticker, consider what to say. Your key purpose and approach should be clear. This will help you create a reader-friendly sticker. When creating a sticker, provide all relevant information. This will save you from wasting effort on an ineffective design.
Stickers may be a hit if done well and with the right information. You need to make stickers that sell. Showing consumers your business is better than informing them. Stickers educate and convince clients.
Size of the sticker
Size is one of the most significant factors to consider when creating an effective sticker. Stickers that are too small will not attract any attention. Additionally, too big stickers can become a distraction and make it harder to notice your brand or logo.
Performing A/B tests will help you determine what sticker size works best for your business. Identify what works best for you and stick with it. Having different types and sizes of stickers on your car can be confusing to passersby.
Shape
In sticker designs, the shape of the enclosure is equally important. You may have great branding and design on your sticker. The shape loses its purpose if it does not resonate with your audience or your brand’s style guidelines.
There are many popular shapes, such as circles, clouds, emblems, kisses, hearts, etc. It’s up to you whether you choose from these or create something entirely custom based on the brand’s style, the message, and the target audience.
Don’t make the design all on the text
It’s best to avoid text altogether when designing stickers. You should aim to express something without using words on your sticker. Make sure that the text on your stickers is as large as possible if you have already decided to include it.
Consider a magazine cover while designing a sticker. It should be simple and eye-catching. No words should be needed for the viewer to understand the picture.
Match colors with your brand
Sticker designs made for fun can be made in any color. However, those designed for business must resonate with your brand. Stickers aren’t always going to feature your brand name, so they have to have a strong association with your brand identity.
Include a way to contact you
We’ve discussed how sticker designs should be fun and engaging for the audience. Now is the time to think about why you’re investing in marketing.
There needs to be a way for people to contact you through some of your stickers. You can use a social media handle, a website address, or a QR code in this format.
Use CMYK rather than RGB
Professional graphic designers always create online sticker designs with this in mind. It’s important to know that if you’re doing it yourself, you need to switch from RGB to CMYK.
The problem is that RGB files may need to be fixed because printing uses these four colors. RGB printing is not widely used by printing companies. Hence, make sure to use CMYK from the beginning.
Conclusion
The sticker design should be simple. Your design shouldn’t contain too many colors or complex visuals. The best stickers communicate with a simple picture or symbol. Stickers can have an even greater impact on your brand when paired with other marketing tactics and branded material. So, what are you waiting for? Design stickers using the above-mentioned design tips and promote your business.
