Inbound marketing is a strategy that focuses on attracting potential customers to your website by creating quality content.
The content can be in the form of blog posts, videos, ebooks, etc., with the assumption being that the high quality will result in higher brand awareness and visibility.
However, creating great content is easier said than done. Read on to learn how to use inbound marketing to capture the attention of potential HVAC customers and lead them to take action and make a purchase.
How To Gain New HVAC Customers
Here are some useful tips about how your HVAC business can gain new customers.
Build The Best Website
Building a top-notch website is a reliable way to gain new HVAC customers. A great HVAC website has all the information customers need to make an informed buying decision. It should include product specifications, warranty information, and installation guides. It should also include customer testimonials, contact information, and a price quote generator.
Some of these features will take time to produce. You don’t have to do it all at once, but here is what to focus on first:
- Address and contact details: HVAC customers are likely to have questions, and many prefer talking to a real person. That’s a big reason to provide contact information like your phone number, email, and business address. Doing so helps potential customers get in touch easily.
- Service pages: When a person comes to your site looking for heater or air conditioning repairs, you want to quickly and clearly show them that you offer those services. Each service should have a dedicated page with all the necessary details. For example, you can create a “Ventilation” page that covers all related services. Creating service pages will not only showcase what your business does but also helps you build keyword-rich content for SEO.
Pricing: Clearly indicate the prices of different products you offer. This makes it easy for customers to plan their budgets in advance.
- Customer reviews: In an industry where people are unsure of which business to trust, customer reviews play a huge role. Proudly showcase positive reviews from customers who find your products excellent. This will be proof that your HVAC business is trustworthy.
- A blog section: You should also include a blog section on the website. In this section, provide helpful information that answers common questions about HVAC. Publish high-quality blog posts about different topics like “the best types of air conditioners” — such content will attract organic traffic from Google that goes a long way in enhancing brand image and boosting sales.
A strong online presence builds trust among clients, helping ensure they refer to your business whenever they need HVAC services. With an informative and interesting website, you can be sure of new HVAC customers in the long run.
Payment Methods and Financing Options
Like any other business, it is vital to have easy and effective payment methods. You shouldn’t restrict payment methods to only a few options. Instead, ensure you have a wide range of payment methods to make it easy for all your customers. Whether they want to pay through credit cards, online payment platforms, or cheques, create a conducive environment for them. This can increase conversions.
It is also beneficial to have financing options for your services. Offering HVAC financing to customers is essential for increased sales. By doing so, you help your customers choose to upgrade their air conditioning, ventilation, and heating systems even when they don’t have the funds upfront. This will convert more HVAC leads to your business as well.
More payment options mean customers won’t shy away from purchasing products and services due to financial constraints. Instead, they will be motivated to work with you, given your flexible payment methods and financing options.
Take Advantage of Social Media
You are missing out big if your HVAC business doesn’t use social media. These platforms likely reach thousands of prospects in your area.
Use social media to increase brand awareness. Through HVAC social media marketing, you can advertise your business on platforms like Twitter, Facebook, Instagram, and LinkedIn. Social media platforms are very effective in getting the message to potential customers and are also affordable. You don’t have to spend a fortune to create and post content to these platforms.
However, you must use reliable marketing techniques to get the most out of social media marketing. You can also pair this technique with Facebook ad campaigns, a paid advertising method that can yield effective returns.
It is important to ensure your social media platforms display accurate information before spending money on sponsored ads. Thanks to social media marketing, you can create exciting content about your HVAC services and use it to interact with potential clients. Platforms like Instagram allow you to share videos, photos, and GIFs that can be great sources of clients.
Take Advantage of Google My Business
Establishing a free Google My Business profile is necessary to get discovered on Google. With this account, your business will appear on Google maps, making it easy for customers to locate it and contact you.
Google Business Profile allows you to share photos about your business and often appear above other search results on Google. Users can also evaluate your business through Google reviews. The Google My Business profile gives a unique insight into how local customers feel about your HVAC business.
Get HVAC Leads with Pay Per Click Ads
If you want to get instant and targeted leads, pay-per-click ads are the best option. When using PPC ads, you pay a specific fee to list your adverts throughout search engines and platforms. PPC is the most common form of paid search marketing for HVAC businesses.
Summary
Good marketing is what separates a serious HVAC business from the rest of the pack. Implementing strategies like inbound marketing can help you grow your business and reach new heights.
