In simplest terms, motion graphics is the mix of animation and graphic design. It is usually referred to as moving graphics.
And, motion graphics is in high demand. But, marketers out there like you and me have been confused (of course with their teams) whether they should as a brand pursue it or not. What worries us is the motion graphics cost.
There’s some speculation that it’s seriously expensive. So, with this blog, I’ll just examine whether it can really create a hole in your pocket, or is it a bit on the reasonable side.
So, without further ado, let’s get started!
Cost of Motion Graphics using Tools
The first and probably the easiest way to creating beautiful and mostly basic level motion graphics is using a video maker. There are lots of video making tools free to use online.
You can use them and pretty much generate all the basic stuff for small bucks. The Motion Graphics pricing for software can be anywhere between $5 to $50. And, for some premium-level tools, the price may even go up to $500.
You may wonder that the pricing may equate the features that are being offered. Well, that’s true. But, honestly, just ask yourself, if you’ve the necessary skillset to run the tool perfectly right from day one.
On top of that, most tools out there they might just not have that intuitive interface to help you get the hang of things really quickly.
Plus, with software tools that already have pre-defined functions and templates to generate moving graphics, it is no wonder that regardless of the tier of your subscription, you would end up compromising on customization for your brand.
Tools:
These are the tools that are readily available for producing motion graphics;
- Animaker
- Motionden
- Moovly
- Bitable
- Renderforest
Verdict:
Might be perfect for beginners, but not ideal for brands.
Motion Graphics cost with Freelancers ($20-$300/per hour)
Freelancers offer you greater level of customization than a first-tier software tool. However, working with freelancers for your motion graphics should be taken with a pinch of salt as freelancers have their own pros and cons.
Firstly, we can bust the myth that experience does not equate quality. You can end up hiring a freelancer for $200 per hour and get the final delivery where the artist has completely misunderstood your needs.
Prices for freelancers may vary.
But, higher price does not necessarily mean that you’re signing up the best guy for the job. Now ones who adore freelancing would come with the premise that you’ve top platforms that rate freelancers as per their performance.
That would make our jobs a whole lot easier than simply guessing who’s actually posted a legit portfolio and can deliver work up to par.
But, here’s where it gets really interesting, most top buyers on these platforms have to spend long hours tirelessly to have these top freelancers accept their invites, not to mention accept the offered rate, and milestone structure.
So, there’s competition. Plus, freelancers are not bound to work for you unless you’ve an agreement with them.
And, in case of any discrepancy, you’ve to make sure you win the dispute to save your budget while your time has already been sacrificed in proving that an obligation wasn’t fulfilled by the freelancer.
On top of that, if you’re into producing full-fledged videos, a motion artist might not be able to help you with all of that. Remember, they’re there to accomplish a specialized job, and earn the fruit for that.
Besides, you’ve the option of full-service agencies on these platforms.
But, they rarely stick around because of the competition and meagre pay that appears to be peanuts for them after paying for talented artists in the team.
Platforms to Hunt for Freelance Motion Artists
- Upwork
- Fiverr
- Guru
- PeoplePerHour
- Freelancer
Verdict
Freelancers might be suitable for you, if all you need is some specific motion graphic work.
And, you’ve the time and patience to deal with them under the prescribed rules of those platforms mentioned above. In case you don’t have much time, decide to pursue your project otherwise.
Motion Graphics Cost with a Production Company
Though the motion graphics company is on the more expensive side, there are certain features that make them a go-to option for top brands and their respective marketers.
Firstly, with a motion studio, you’re not limited by skill and scale. They’ve a pool of resources who have diverse skillset. So, you can always opt for full-fledged video production.
As you do that, the starting price point of motion graphics cost of $2000 for Motion graphics services seems more reasonable. In addition to that, you’ve the chance to deploy more resources on your project, if you realize that your deadline is closing in.
And, more specifically, you’ve creatives who can brainstorm with your brand executives and curate something exceptional. Something that won’t just look complete in itself as a video, but also speak more about you as a brand, and go onto to sell your idea to your audience without any question.
The price for motion graphics with a full-service agency would be anywhere between $2000 and $5000 per minute.
Verdict
Seems really expensive. But, can be suitable for you, if you’re looking for comprehensive video production and want some pro-level work with motion graphics. Also, if you’re bound by a short deadline, then opt for an agency.
Bottom line
Let’s wrap this one up. Above we gave you a quick walkthrough of motion graphics cost in the overall industry. We discussed software tools, freelance motion artist and a motion graphics studio and the respective pricing for each, guided by a thorough analysis of the pros and cons and what can be instances where you might be better off selecting each one among others. So now the ball is in your court. It’s time for you to decide.
