Good at copywriting, but nervous about facing a copywriter interview?
The curiosity of interview questions that will be asked can take up a lot of mind space. However, no amount of stress is going to help in making the situation better.
Instead, what can help you in this preparation is a list of interview questions for a copywriter. It is always better to go through the expected questions to mentally prepare yourself.
Read ahead to prepare for your copywriter interview with detailed questions and best-suggested answers.
This article explores 25+ detailed questions and answers for a copywriter interview in 2023.
List of 25+ Interview Questions for a Copywriter with sample answers
1. Why Did You Choose Copywriting?
The interviewer wishes to get an idea of your interest in the field through this question, by asking the ‘why,’ they want to check whether you are passionate about the work that you are doing. Such interview questions for a copywriter test the sincerity and integrity of the candidate.
Sample answer – I began my studies in the field of accounting. However, creativity intrigued me more than numbers. Writing is something that caught my attention a few years ago. With my blog, I soon gained expertise in curating content professionally. Since then, I have chosen to pursue copywriting as a profession.
2. What Makes You A Good Copywriter?
Interview questions for a copywriter aim to test the knowledge of copywriting. This question inquires into the qualities that a good copywriter should have.
Sample answer – A good copywriter knows the target audience and researches well to create an appropriate brand voice. Content created by a good copywriter always reflects authenticity, clarity, and creativity. They know how to get the message through without beating around the bush, but at the same time, keeping the curiosity intact.
3. What Is Your Writing Process? – The Most Asked Interview Questions For A Copywriter
The hiring company wants to know your process of writing. This interview question for copywriters inquires about your writing process. Share an efficient and consistent method that you use to create content.
Sample answer – I understand the product/service I am promoting before creating content. It helps me get an idea of the target audience. Based on that, I researched the topic through Google. I make sure to put a reference for any facts covered in the content.
4. Which Content Management Systems (CMS) Have You Used?
The interviewer wants to know the CMS that you have worked with before. This helps them determine whether you will directly be able to work or need basic training to learn the system. Be honest if you haven’t used any CMS before, but show your willingness to learn it quickly.
Sample answer – In my previous projects, I edited and posted content through WordPress, Wix, and Squarespace. I am comfortable publishing content through CMS that I have already used. Being a quick learner, I am also open to learning about any new CMS used in the entity.
5. Have You Previously Written Any Marketing Copy for A Similar Industry As Ours?
Such interview questions for a copywriter are curated to know the experience of the candidate. With this question, the interviewer is willing to know your expertise in the specific industry.
Sample answer –
If you have experience
Yes, I have worked in the Real Estate Industry for one of the well-known brands in the country. I have been looking after their social media pages, handling marketing campaigns, and helping them build their digital presence for two years.
If you do not have experience
I have comfortably curated many copies for industries like Clothing, Retail, Food, and Finance. I am confident about creating content in any industry as soon as I understand the business and target audience. I am yet to create content for this specific industry.
6. How Do You Make Sure That The Content Created Is Audience-Centric?
Every industry serves a different audience. Upon being appointed as a copywriter, your main role is to create a brand voice and connection with the audience. Such interview questions for a copywriter intend to understand the individual’s knowledge of the audience-centric approach.
Sample answer – The first step I take is to understand the business and its offering. Secondly, I would meet the core management team to understand the target audience. It would give me an idea about the direction in which I have to create content.
7. How Do You Research The Target Audience?
The process of identifying the target audience is crucial when it comes to designing marketing strategies. A copywriter’s role is to identify the audience and design a strategy accordingly. This question focuses on testing the individual’s skill to identify the target audience.
Sample answer –There are multiple ways of researching a target audience, conducting market research, analyzing the competitors, using google analytics, identifying industry trends, and leveraging existing customer data. Which method to select? It depends upon the products, years of selling, and data we have on hand.
8. In Which Domains Do You Have The Most Experience?
Interview questions for a copywriter are a way to understand the individual and their skills in-depth. This question focuses on understanding the expertise of the candidate when it comes to copywriting. While answering this question, share the copywriting projects where you spent most of your time. It can either be email marketing or social media marketing. Also, do not forget to mention at the end that you are open to having new experiences in this organization.
Sample answer – In my experience of 5 years, I have worked on many projects. However, my expertise has always been in creating campaigns and running them successfully through social media platforms. My understanding of social media platforms and it’s features have grown largely during the past years. Having said that, I am also willing to explore any other domains that are needed for the company’s growth.
9. How Do You Handle Stressful Situations At Work?
Such interview questions for a copywriter check your calmness while at work. Writing is a creative task that comes with a deadline. It can sometimes lead to stressful situations at work. Ask yourself how you deal with stressful situations and share your technique with the interviewer.
Sample answer – Taking a pause is one of the most effective things for me. Whenever I feel stressed, I take a 5-10 minute pause, breathe deeply and get back to work. It keeps me grounded and also helps me in making better decisions. Even when I am normal, I tend to practice this daily. It helps me in regulating my stress on the worst days.
10. Do You Ever Face Writer’s Block While Writing? How Do You Deal With It?
Interview questions for a copywriter like these arise in challenging times. The hiring company wants to know whether the writer knows the blocks and maturely deals with them. It is perfectly normal to have them, so do not hesitate to share.
Sample answer – Oh yes! Writer’s block is something that I face every few months. Earlier, I was clueless about how to get through. Now, I have multiple tried and proven techniques. First, I dance crazily! Yes, intense body movements allow me to get through the block. If that is not possible in the setup, I choose free-flow writing, where I continuously write anything for 20 minutes. I have been able to get through the block with these two activities.
11. How Do You Take Feedback And Suggestions On Your Copy?
Such interview questions for a copywriter intend to test your humility to accept feedback for corrections. A single piece of content can have different perspectives. The interviewer wants to be sure that the candidate is open enough to consider those views.
Sample answer – I understand that I will get guidance on the curated piece of content. I am open to receiving and implementing it.
12. What Are The Essential Elements Of a Good Copy?
A copywriter should always know the crucial aspects that make good copy. Such interview questions for a copywriter tests the technical knowledge of the candidate.
Sample answer –It should be an attention-grabbing copy primarily. Secondly, it should convey the message in the most simple yet creative way. Lastly, there has to be a call to action, either directly or subtly.
13. What Is Your Understanding Of SEO In Terms Of Copywriting?
Using SEO in copywriting can be a great way to rank high on google and get the audience to take action of buying a product/service or subscribing to the email list. The use of relevant keywords in the copywriting process can have a huge impact on the results of the campaign. If you have used SEO in any of your previous copywriting projects, do share the example in this answer.
Sample answer –As per my understanding, SEO copywriting is one of the most effective ways to drive traffic to a company’s digital platforms. With the help of keywords, we can easily make the audience take a specific action like buying or subscribing.
14. Do You Understand The Concepts Of Lead Generation And Sales Funnel?
Such interview questions for a copywriter test the in-depth knowledge in this field. Copywriting helps in lead generation, and sales funnel. If you know about them, but have not practically implemented the same, do share about it.
Sample Answer: I have prepared email marketing campaigns to generate leads. The buyer’s journey was considered while designing the campaigns.
15. What Do You Think About the Company’s Current Website, Blogs, And Social Media Page?
Interview questions for a copywriter that asks you about the company should be answered tactfully. They test whether you have gone through the company profile and social media presence. Be careful not to criticize the present work but also show where you can add value to enhance the output.
Sample answer – I see valuable efforts online to present the company’s message and services through digital platforms. However, I feel I can enhance my presence by maintaining a consistent brand voice. We can also use SEO to enhance the reach of our website through SEO-optimized blogs. I feel that audience engagement is missing on social media, which can be enhanced by engaging posts and campaigns.
16. What Brand Voice Would Suit Our Company The Best?
Interview questions for a copywriter that ask you about the brand voice are crucial. The interviewer is willing to know whether you are familiar with the company and its products. Answer this question with utmost care.
Sample answer – As we are dealing in software providing different facilities, our target audience will be individuals working as professionals. With this, I feel that a professional brand voice would suit the best to our company.
17. What Is The Biggest Challenge You Have Faced Working As A Copywriter?
Whatever challenge you have faced while working as a copywriter should be shared in this answer. Along with sharing the challenge, don’t forget to share how you deal with the challenge.
Sample answer – Being a copywriter asks for creativity and strategy at the same time. I try to manage this by dividing my work throughout the day into creative and logical work so that I can give my best in both aspects.
18. How Do You Handle Client Rejections?
Rejections are hard to digest. The interviewer wants to know whether you have the maturity to handle client rejections while working on content.
Sample answer – Rejections are okay as long as the reason is shared. These reasons can help me identify my scope for improvement while working on another piece of content.
19. One Of The Projects That You Have Enjoyed The Most?
Interview questions for a copywriter like these focus on identifying the joy. When you share about the project that you enjoyed, it shows your dedication and commitment too. Share the industry, campaign, and outcomes of the project. Mention why you enjoyed the project and what you learned from it.
Sample answer – One of the most enjoyable projects for me was the campaign we ran to launch a new product with a client from the footwear industry. With a combination of online and offline marketing, we managed to boost the sales of the whole brand within a month. The result of the campaign broke all records. The learning I gained from that project was that a combination of online and offline marketing could work well if planned appropriately.
20. What Would You Do if You Were Given An Assignment Without Instructions?
This question is asked to test your patience and action in times of confusion. Nobody would intend to confuse you, but in case a situation arises when you do not have the given instructions, what would you do? The employer is very much interested in knowing whether you would lose your temper or peacefully cooperate in the situation.
Sample answer – If possible, I would communicate with the authorities to get some instructions. However, if no communication is possible, I would finish the project to the best of my understanding.
21. Should Humor Be Incorporated Into Writing? When?
As a copywriter, you will be the main contributor to building the brand voice. The employer wants to be sure that you are mature enough to understand which kind of emotions are to be used where. This interview question focuses on testing your understanding of using different emotions.
Sample answer –Humor can be a great way to grab the attention of the audience. However, it depends upon the target audience and offering of the company. It is a very subjective matter and needs to be chosen after understanding the audience thoroughly. Humor also has the possibility of hurting someone’s sentiments. So, we need to be careful about that too.
22. Does Procrastination Ever Create a Problem for You?
The organization does not want someone who keeps on procrastinating tasks now and then. This question tests your discipline when it comes to working. Be open about your past and share your coping strategy, if any, for procrastination.
Sample answer – Procrastination was an issue in the initial days of my career due to writer’s block. Eventually, I learned how to deal with my writer’s block. It does not create a problem for me anymore.
23. Have You Worked With a Writing Team Before?
Working in a team means dealing with different opinions from unique individuals. An experience of working with a team shows that you are cooperative, easy to work with, and emotionally mature. If you do not have experience working with teams, do share your openness to work in a team.
Sample answer –No, I have not worked with a writing team before. I was the only writer in my previous project. We had a team including digital marketing specialists and graphic designers with whom I worked. However, I am comfortable working in writing teams too.
24. Are You More Comfortable Working Independently Or With a Team?
Certain jobs require you to work independently, and certain roles ask you to cooperate with a team. An organization is always looking out for an individual who is comfortable playing both roles efficiently.
Sample answer – I am comfortable working in both ways, with the team and independently. I can be self-motivated and also get along with different kinds of people.
25. Do You Invest In Growing Your Skills?
Copywriting is a field that requires regular growth. The employer wants to make sure that you are focusing on growing yourself professionally to perform better. You can share any books that you might be reading on copywriting. Also, share any recent online or offline courses that you might have attended.
Sample answer –Yes, I do! I take up new online courses to hone and enhance my writing and researching skills through Udemy and Coursera.
26. Are You an Early Riser Or a Night Owl?
Interview questions for a copywriter also aim to know the habits of the candidate. It helps the employer in getting an idea about their personality and way of living.
Sample answer – I prefer to wake up early in the morning and begin my work. Working late at night makes me feel lazy, so I avoid that.
27. What Is Your Availability?
This question allows you to select a convenient time slot for you. You can either choose to work full-time, part-time, or on a freelancing basis. The answer can be in terms of hours or the number of blogs that you can submit.
Sample answer – I can work for up to 20 hours per week. If I must mention in terms of blogs, I can contribute five blogs per week. I can eventually increase the time after a few months.
28. Are You Comfortable Working Remotely?
Working remotely has its challenges of commitment and discipline. This question is asked to make sure that the individual is self-motivated to fulfill the tasks even if they have to work from home.
Sample answer – Yes, I am comfortable working remotely. I can visit the office for a meeting or connect with the team through Skype if needed.
29. Can You Take a Test?
Every organization normally asks for a test to evaluate your writing skills before finalizing the job. It would be better to discuss the commercials before moving toward the test. Also, inquire about the number of blogs/scripts that you might have to write for the test.
Sample answer –Yes, I am ready to take the test, and I can submit it within 24 hours of getting the topics.
Preparation is the key!
The above list covers all the possible interview questions for a copywriter. Being prepared for an interview makes it easier to present yourself with confidence. With sample answers, you can find the best words to express your intentions and emotions to the interviewer.
Do not miss out on referring to every question before appearing for the interview. It will help in standing out from the crowd. It is always better to prepare instead of panic. Wishing you the very best for your interviews and hoping you get through it smoothly. Keep learning, and keep earning.
