Digital marketing used to be an elite ability for a specialized group of experts in the early days of the internet. Every business uses it in some form, whether through social media, mobile apps, or advertising. Everyone can learn digital marketing courses today, thanks to the same internet that gave rise to it in the first place.
There are various ways to study, including self-learning, certification courses, and brushing up on your knowledge using the newest techniques and tools.
Many online Digital Marketing Courses address different facets, like SEO or social media marketing.
This article highlights top digital marketing programs suitable for learners at all skill levels. Most courses are free and provide valuable insights for advancing careers in digital marketing.
1. Google Digital Marketing Course [Reliablesoft]
Duration: 10 hours
Level: All levels
Cost: Free
Certificate: Yes
Why this course?
Offers free, in-depth instruction on Google products and the principles of digital marketing.
What will you learn?
Study the principles of digital marketing, utilize Google’s tools, and receive a certificate to showcase your knowledge to potential employers.
Google’s online learning platform, Digital Garage, provides free career and business development courses. Among the available topics, Digital Marketing training receives in-depth coverage. In addition, Google offers several online marketing training courses, including certification in Digital Marketing fundamentals. Course offerings cover a range of areas, such as starting an online business, online advertising, mobile marketing, social media advertising, content marketing, and YouTube marketing. The courses consist of video and text materials, varying from 3 to 40 hours.
The Digital Marketing fundamentals certification has accreditation from Interactive Advertising Bureau Europe and The Open University. Enrolling in this course is an excellent option for those new to digital marketing and seeking to understand its various aspects.
2. The Complete Digital Marketing Course – 12 Courses in 1 [Udmey]
Duration: 23.5 hours
Level: All levels
Cost: Paid
Certificate: Yes
Why this course?
Provides a comprehensive course with practical training in 12 different facets of digital marketing.
What will you learn?
Experience digital marketing in 12 different spaces, including email marketing, social media marketing, and search engine optimization.
This Udemy Digital Marketing course is a popular and highly-rated choice for online marketing training, boasting over 450,000 enrolled students. It is considered one of the most comprehensive courses covering topics like SEO, YouTube Marketing, Facebook Marketing, Google Adwords, and Google Analytics.
This course is suitablefor beginners with no prior marketing experience, professionals seeking to enter the digital marketing industry, or business owners who want to increase their marketing expertise and build their businesses online. Website owners can learn how to drive more traffic and increase revenue, while those interested in freelancing as an online or affiliate marketer can also benefit.
The course has received high ratings and has been the best-selling Digital Marketing course on Udemy for three consecutive years. Upon course completion, students receive a Certificate of Completion from Udemy.
3. Foundations of Digital Marketing Course and E-commerce [Coursera]
Duration: 18 hours
Level – Beginner
Cost: Free
Certificate: Yes
Why this course?
Gives new members a great place to start learning the fundamentals of digital marketing and e-commerce.
What will you learn?
Understanding E-commerce and digital marketing, including web design, SEO, and PPC.
The Google Digital Marketing & E-commerce Certificate consists of 7 courses that will provide you with the knowledge and skills you need to apply for entry-level positions in these industries. Individuals who work in e-commerce and digital marketing assist their companies in acquiring new clients, interacting with those clients through various digital platforms, and promoting transactions like purchases and client loyalty. Also, you’ll discover how the marketing funnel affects the consumer journey.
In order to help you develop your abilities and get ready for the job, you will be guided by Google professionals who will provide real-world exercises and examples. Students who finish the program’s seven modules will be prepared to apply for entry-level e-commerce and digital marketing positions.
4. Free Digital Marketing Classes [Skillshare]
Duration: Self-Paced
Level: Beginner to intermediate
Cost: Free
Certificate: Yes
Why this course?
This range of free digital marketing course gives you a decent introduction to digital marketing.
What will you learn?
Digital marketing basics, including social media, SEO, and content marketing.
Skillshare offers a wide selection of short courses emphasizing acquiring different skills. Among these courses are those on digital marketing, which cover a variety of online marketing specialties, including copyrighting, blogging, google analytics, google advertisements, social media marketing, digital strategy, search engine optimization, and email marketing.
Instead of offering a broad skill set, these courses are typically created to focus on specific facets of digital marketing. As a result, they are most suited for current digital marketers who wish to improve their talents, specialize in a particular field, or brush up on their knowledge in a specific subject. The site gives users access to all classes for a two-month free trial period. After that, customers may sign up for the premium plan for a modest amount. With flexible learning choices, students can complete their coursework at their own speed and interact with a community of other students to share tips and tricks.
5. Digital Marketing Strategy with Goldman Sachs 10,000 Women[Coursera]
Duration: 3 hours
Level: Intermediate
Cost: Free
Certificate: Yes
Why this course?
Provides learners with information on digital marketing tactics from the viewpoint of a reputable banking institution.
What will you learn?
Creating a digital marketing plan and evaluating its performance.
This elective course is designed to provide an overview of digital marketing, mainly focusing on social media campaigns. The program is a valuable addition to the Goldman Sachs 10,000 Women course library, intended to assist entrepreneurs in growing their companies.
Throughout the course, one can learn to create compelling digital marketing campaigns, focusing on planning and evaluating social media campaigns. Additionally, the course will cover topics such as the role of influencers in marketing, viral marketing, paid search, website placement, and other digital marketing tools and techniques that can help you create a successful campaign.
6. Udacity Digital Marketing Course [Udacity]
Duration: 10 hours/week; 3 Months
Level: Beginner to intermediate
Cost: Paid
Certificate: Yes
Why this course?
Allows students to practice digital marketing in a real-world setting.
What will you learn?
Experience with SEO, content marketing, and social media advertising.
The difference between this course and others offered online is that you will also have access to career services, a technical mentor, and a personal career counselor in addition to the course material.
This is especially helpful if you are new to digital marketing and need someone to talk to about technical challenges and get suggestions on advancing your career. The services mentioned above are not free. You must pay a monthly fee of $399 to keep access to the course materials and services.
Students acquire hands-on expertise with marketing software and tools like Google Analytics and AdWords. At the end of this specialization, students will have the skills and information required to create and implement productive digital marketing campaigns across various industries. This course is an excellent option for anybody hoping to succeed in the fast-paced world of digital marketing, whether you’re a marketing expert looking to improve your digital marketing skills or an entrepreneur looking to build your firm.
7. LinkedIn Learning Digital Marketing Specialist Course [LinkedIn Learning]
Duration: 2h 9 min
Level: Intermediate to advanced
Cost: 1Month Free Trial
Certificate: Yes
Why this course?
Offers thorough, advanced-level instruction in LinkedIn advertising and digital marketing.
What will you learn?
Thorough knowledge of digital marketing, including analytics, content marketing, and social media advertising.
Although this course offers a high-level overview and doesn’t cover in-depth information, it can help you identify the aspects of digital marketing that most pique your interest. LinkedIn Learning, a reputable online training company with a wide selection of other courses, provides the course.
You can begin with the first course, which takes about 2 hours and 9 minutes to finish, even though the curriculum consists of 11 courses with a combined 20 hours of information. Although the program is free, you must subscribe for a monthly cost ranging from $19.99 to $29.99, depending on your payment plan, to access more of LinkedIn Learning’s digital marketing courses. However, they provide a one-month free trial, and given that most courses are only a few hours long, you may check out many courses during this time.
8. Thinkful Digital Marketing Bootcamp [Thinkful]
Duration: 3 months
Level: Beginner to intermediate
Cost: Paid
Certificate: Yes
Why this course?
Offers people to advance their careers in digital marketing through a full-time, immersive program.
What will you learn?
A practical digital marketing training course covering site building, SEO, and analytics.
The digital marketing boot camp offered by Thinkful is intended for newcomers and seasoned professionals who want to enter or advance their careers. A broad spectrum of students can enroll in the course because it is adaptable and can fit around other obligations.
A part-time program with full-time career support is how the course is described. This includes thorough instruction in digital marketing, technical interview practice, and knowledge of the sector and salary ranges. Students will also get assistance in developing a portfolio and LinkedIn profile that will land them jobs. Also, they will have exclusive access to open positions, which is an amazing chance for anyone wishing to launch a career in digital marketing.
In addition, there is a money-back guarantee for graduates who are still jobless after six months. Students are given a safety net in this way, allowing them to feel secure about their investment in the course.
9. Digital Marketing Strategy and Planning Specialization [Coursera]
Duration: 3 months
Level: Intermediate to advanced
Cost: Free
Certificate: Yes
Why this course?
This course gives you the knowledge and abilities to develop and put into practice effective digital marketing strategies for firms.
What will you learn?
The expertise to develop and carry out effective digital marketing strategies.
The core topics of digital marketing strategy covered by this specialization are crucial for success in any sector or company. You will learn about the factors influencing and reshaping organizations today and how a successful digital strategy may support a company’s expansion and success in a fast-paced setting.
After finishing all of the courses in this specialization, you will obtain a DMI x Coursera certificate and a DMI’s Certified Digital Marketing Associate certification. You will also get a complimentary three-month Power Membership to open up your next opportunity in a community with over 130k members.
This course highlights the consumer behavior and expectations of businesses significantly impacted by the rise of digital, social, and mobile technology. Companies can learn more about their customers and rivals using digital research and social listening techniques. A creative content marketing approach can also assist companies in engaging and successfully reaching their target market. Including inbound channels, methods, and tools is crucial when developing a thorough omnichannel digital marketing plan.
10. Digital Marketing Specialization [Coursera]
Duration: 8 months
Level – Intermediate to advanced
Cost: Free
Certificate: Yes
Why this course?
Offers a thorough examination of several digital marketing topics, such as social media, content marketing, and digital analytics.
What will you learn?
Understanding of digital analytics, social media, and SEO in various facets of digital marketing.
The first course in this specialization, Marketing in a Digital World, was named one of INC Magazine’s Top 10 Hottest Online Courses for Professionals in 2015. According to enrollments, it has also been ranked among the top 10 specialties. The courses cover a variety of subjects, including 3D printing, social media marketing, search engine optimization, and analytics for digital marketing. After finishing the course, students will have a deeper understanding of the principles of digital marketing and resources to aid in developing, distributing, promoting, and pricing their own digital goods and services.
These courses give students the knowledge and insights needed to thrive in today’s dynamic digital economy, from studying the fundamentals of content marketing to examining the function of digital research and social listening technologies.
Conclusion
One needs a broad range of abilities in order to succeed as a digital marketing expert.
Search Engine Optimization, Paid Search Advertising (Google AdWords and Facebook), Email Marketing, Web Analytics, Content Marketing, and Conversion Optimization are just a few of the principles that apply to all the marketing methods that fall under the umbrella of digital marketing.
It is essential to show that you are knowledgeable in these fields when applying for jobs in digital marketing. These abilities can be swiftly learned through a digital marketing course. People can gain practical experience by working on personal websites, finding work as independent contractors in the field, or joining reputable digital marketing firms.
Most Digital Marketing courses in this guide are free and excellent for beginners. Interested people can enroll in the program by following the instructions above.
