The iGaming industry moves fast. To scale globally, companies need more than a polished UI or a large game catalog. Infrastructure must react in real time, support rapid deployment, and maintain consistent performance across markets. One example is Soft2Bet, which adopted a cloud-first approach to improve flexibility and scale. Their move to AWS reflects a broader shift in the industry toward modular, cloud-native environments that can keep up with the demands of multi-brand, multi-region operations.
How Soft2Bet Built a Platform for Agility and Growth
Soft2Bet started as an ambitious B2B provider with a clear focus: help operators launch and grow iGaming brands at scale. That means offering everything—from licensing and payments to real-time engagement mechanics—while staying lean, modular, and compliant. Not simple. Especially when you’re operating in over 20 markets.
This complexity pushed the provider to migrate fully to AWS. No more hardware bottlenecks. No more sluggish deployments. What they built was an infrastructure ready for global ops: cloud-native, analytics-driven, and built with resilience baked in. The result? A backbone that supports dozens of brands simultaneously, with teams able to launch new projects faster and manage live operations without hitting friction. Even under pressure, the system holds.
Why AWS Was a Game-Changer for Soft2Bet
When Soft2Bet made the shift, the impact was clear within months. First, they reduced their compute costs by more than 50%. That’s huge. But savings alone weren’t the only win. Their developers now had the freedom to spin up new environments in hours, not weeks.
What really made the difference was how AWS tools integrated with their architecture:
- Amazon RDS simplified database management across multiple regulated jurisdictions.
- S3 became the central hub for storing logs, transactional data, and user insights.
- CloudWatch and CloudTrail gave their ops team real-time visibility into app behavior.
Together with Snowflake (hosted on AWS), Soft2Bet also rethought their entire analytics flow. What used to take days—campaign reports, user segmentation, behavioral insights—can now happen close to real time. This helped both the marketing and risk teams respond faster to player behavior and flag issues early.
Managing Brands at Scale
Launching one iGaming brand is hard enough. Managing dozens? That takes serious orchestration. Soft2Bet’s multi-brand engine allows operators to plug into a ready-made platform and customize front-end, content, promos, and even KYC flows as needed.
But keeping performance consistent across all these brands, across all regions—that’s where the cloud stack really shows its value.
Here’s how AWS helps them handle the complexity:
- Horizontal scaling: if traffic spikes during a tournament or new bonus campaign, the system auto-adjusts without downtime.
- Global load balancing: ensures smooth UX whether the user is in Sweden, Canada, or Brazil.
- Microservice isolation: one brand’s issue won’t drag down the entire ecosystem.
Each component runs independently but is monitored and managed centrally. That architecture gives the platform both control and flexibility—crucial in a compliance-heavy industry like iGaming.
Smarter Operations with Real-Time Data
Speed is currency in online gambling. The faster you detect risk, adjust a bonus strategy, or tune a UX flaw, the better. Soft2Bet’s data stack runs on Snowflake, but it’s the AWS backbone that enables fast movement.
Real-time triggers help in:
- Fraud detection – alerts for irregular behavior patterns can be automated.
- Bonus optimization – monitor how campaigns perform live, tweak mechanics on the fly.
- Player segmentation – tag users based on gameplay trends, spending behavior, and churn signals.
The data feeds multiple teams: product, risk, marketing, and support. Having everything flow through one analytics hub connected to cloud-native apps cuts friction and improves decision-making.
Key Wins from Cloud-First Architecture
It’s not just about speed and cost. Going cloud-native changed how Soft2Bet runs its business. Here are a few of the biggest wins they’ve seen since migrating to AWS:
- 55% drop in infrastructure costs
- 3x faster time-to-market for new brand launches and features
- Fewer downtimes, even during seasonal peak loads
- Higher team focus on innovation instead of firefighting
These shifts weren’t just technical upgrades. They made it possible to scale confidently—without sacrificing user experience, compliance, or stability.
Conclusion
Soft2Bet shows what a modern iGaming provider can achieve with the right cloud setup. With AWS, they’ve built a resilient and flexible ecosystem that supports massive scale, dozens of brands, and real-time decision-making. It’s a blueprint for others in the space looking to grow without hitting infrastructure walls.
Cloud-first isn’t just a trend. For companies like Soft2Bet, it’s how you stay fast, lean, and global in one of the most competitive digital industries out there.
