Kith Shoots Fall Collection on Fordham’s Campus

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Kith Shoots Fall Collection on Fordham’s Campus

KITH shot it's fall campaign on Fordham's campus, using Jack Coffey field and Keating hall as backdrops

KITH shot it's fall campaign on Fordham's campus, using Jack Coffey field and Keating hall as backdrops

Eliot Schiaparelli/The Fordham Ram

KITH shot it's fall campaign on Fordham's campus, using Jack Coffey field and Keating hall as backdrops

Eliot Schiaparelli/The Fordham Ram

Eliot Schiaparelli/The Fordham Ram

KITH shot it's fall campaign on Fordham's campus, using Jack Coffey field and Keating hall as backdrops

Helen Stevenson and Sarah Huffman

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When Kith promoted its collegiate-inspired fall collection on Instagram this Monday, students were quick to recognize Fordham’s familiar gothic architecture and fall leaves in the background. Many of these students and alumni took to Instagram stories and Twitter to express their excitement.

The collection, a collaboration between Kith, Vogue and Russell Athletics, included track pants, crewnecks and varsity jackets.

According to Vogue, the clothes paid homage to Kith’s flagship store locations in Brooklyn, Los Angeles, Miami and Soho, New York. Pieces include the “Miami sweatshirt” made with pastel colors and the “Brooklyn jacket” in all black.

Bob Howe, assistant vice president for communications, said the photoshoot was approved by the university, following a precedent for all commercial photography on campus, and took place on Oct. 22.

Some students also pointed out that the models were walking a dog — a violation of the university’s rules and regulations. Howe said the dog was approved as part of the shoot.

“Companies often use props we typically don’t allow on campus. The shoots are carefully controlled and closely monitored,” said Howe.

Isiah Magsino, FCRH ’19, freelance writer for Vogue, said he thought this photoshoot resonated with students because the fashion scene at Fordham Rose Hill is rapidly growing and students are becoming more interested in it.

“Both Vogue and Kith are two fashion powerhouses,” he said. “Powerhouses from different sides of the fashion spectrum, but powerhouses nonetheless. When you put the two together and place them in students’ second home, it’s only obvious as to why people get to talking.”

Howe said Fordham charges a standard set of fees for on-campus filming and photography. At a minimum, those fees more than compensate the university for personnel costs, typically Public Safety and Facilities Maintenance staff, and any required services, such as electricity, water or parking.

Fordham approves filming and photography on campus as long as it meets a certain set of criteria. Parties who wish to film or shoot photography on campus must pay the appropriate fees and provide proof of insurance. The subject matter must not conflict with Fordham’s mission nor image, the activity cannot disrupt academic activities nor campus life and the activity cannot compromise the safety nor privacy of members of the campus community.

For all those who are able to meet Fordham’s requests, Fordham is convenient for New York City producers who want to shoot at a traditional college campus, according to Magsino.

“Those types of settings are rare in New York City and Fordham is a short train ride from Manhattan,” he said. “It is not only a beautiful campus, but it’s also extremely versatile.”

Magsino pointed to multiple locations on campus as appealing options for photography.

“Want a traditional college feel? Keating, Duane Library, etc. Want something modern and Contemporary? Hughes, Salice-Conley, Campbell and McGinley,” he said. “It’s a playground for producers.”